Mobile travel purchases in UK driven by price and brand

Mobile travel purchases in UK driven 

by price and brand

Today i read this interesting study about the Mobile Travel Purchases in the UK .

Très intéressant ;)

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Tablets are converting better than other mobile devices according to a recent study of UK mobile travel searchers.
The UK Mobile Path to Purchase report from xAd and Telmetrics and conducted by Nielsen, shows 53% of tablet searchers have made a purchase compared to 41% of smartphone searchers.
The study also shows how key pricing is, with price comparison sites coming top in mobile travel activity and a quarter saying they make a purchase based on price.
Brand preference and price were given as the top two reasons for making a purchase with a third saying they already had a brand in mind.
More details are handily displayed in the infographic below but here are a few highlights:

• Almost half of mobile travel searchers make a purchase with about a third completing it on their mobile device
• 31% say they plan to purchase within a day while 60% say within a month or longer
• Most mobile travel searches are conducted for flights (81%) followed by hotels (67%)
• 55% of travel searchers say they are researching a planned purchase
• More mobile travel research is conducted while at home – 83% for tablets and 46% for smartphones

Nielsen surveyed 1,500 smartphone and tablet users for the study as well as drawing intelligence from its Smartphone Analytics Panel of 6000 Apple and   users.

This is a 2012 study so i supose that for the 2013 ( and with the spread of smartphones that now are becoming an object for all) we will have really interesting data. 

See you 

Klement Hasaj