Summer 2013...
A lot of my clients have a smartphone or a tablet that use it all
day during their vacations in my Hotel. I have full Wi-Fi coverage in the Hotel
and everybody is just texting, checking news, updating their facebook status ,
or taking pictures to show to their friends or family.
Everybody is taking photos and uploading them to Instagram.
What is Instagram?!
Well, Instagram is an online photo-sharing, video-sharing and social networking service that
enables its users to take pictures and videos, apply digital filters to them, and
share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.
And I was asking myself; how can I use the power of this social
network ( wich is connected with other social networks like facebook or twitter
) to advertise my Hotel.
Think Klement, Think Klement Think, think, think...!
A lot of days thinking about this.....finally 'eureka'
I had an idea : A
prize Contest!!!
You read it well; an Instagram Prize
contest...
In my hotel, I have about 100 guest a day that have aprox. a 6-7
days holiday in All-inclusive.
So I decided to start a Prize contest...
The ones who take the best picture on instagram of the hotel /
food / bar / drinks / beach or the area around win a 50 % discount of their
holiday, so aprox. around 350€ -400 € depending on how many guests a room
has.
The guests duty is just to take a nice picture , filter it and post
it contemporaneously on instagram and facebook and twitter if they have a
twitter account. With a tag of the hotel, of the area , describing their foto .
Simple rules .
What do i earn with a
weekly 400 euro cost ?!
I earn the best advertising campain; that is the friends/ familary
experience.
Aprox. a guest has 300 to 400 friends on facebook , and 100
followers on twitter.
In 90 % of the cases friends and family have the same wages kind
of the same job, and they travel always in the same way . ( nobody is friend
with Bill Gates and have a minimum wage ;) :P )
So that is the perfect target of guests , in one week they are
going to see at least 10 instagram pics of our guest ( their friend )
And we know the human behaviour is very suggestible.
Everytime they see white sand, good food, fresh drinks ( in this
hot summer ) ... their necessity to go on holidays and have a couple of cold
beers in a beach bar after a beach volley game will increase...
So with 50 guest posting pics on instagram you will reach
50x300= 15.000 possible new clients and circa half of them will check
your website and prices.
So 7500 clicks on your website are aprox. 400€ /7500 clicks =
0.05333.... € cost per click.
That is far away from the 1,20 € I pay per click with 'hotel
Rimini' on google adwords advertising .
And they can book for the next week or the next month , so I can
get some clients without making the old-fashioned way ''last minute
discount''
And every week you can reach 15.000 or more possible clients , you
can have a party too while giving the votes and the prices of the best
Instagram Pics, so everybody can have a lot of fun and socialize during the
contest...
And the most important thing is that the family/group that wins
will for 100 % sure come back the next year. Maybe the second and the third
place too , just to try again the fortune.
Thanks for reading , I'm going to find some more time to write
other ideas about ''Tourism 2.0''.
Catch the wave guys ;) see you :)
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