''Is it really important where do you go on vacation ?!''

Is it really important where do you go on vacation ?!

A lot of investor’s that wanted to invest in the accommodation industry or to the service's connected with this industry , asked to me a lot of time : where is the '' perfect place'' to invest?! 

Should i build a resort near to the beach , a luxury hotel in the mountain’s , a thermal and spa resort , city hotel, a 400 rooms near to the highway ?! In witch city , location or country ?! 

I always answer , '' Is it really important where people go on vacation ?! ''

Or is more important the price , what do you offer to them , value for money , and how much you are able to fill the needs of the traveler with their budget.

Now day's the star rating of hotels is obsolete, you will never find exact 2 hotel's in the world with the same level of services and comfort, kind of building and cousin. Even in the main Hotel chain like Hilton or Holiday Inn.

I think is more important the location , and the needs of people that have to go and visit this location. We  know that the demand and the offer makes the price of this location. And we can calculate everything if we have a well known location .

The five competitive rules of M.Porter, the breakeven point , the Rev Par the ROI and everything , and then judge if worth to invest in famous one like Venice, Paris, London , Dubai etc. Or in the growing location like , Egypt, Turkey, North Africa, South east Asia etc.

But i think that the most important Businessman have made courageous investment in location that doesn't ever exist. 

I can give you the most important example , like LAS VEGAS a well known Business with the strip boulevard , where from the desert we find a road 6.8 kilometer long with more than 65.000 hotel Rooms.

A bet win, i think the only one bet win at Vegas ;) 

But we have one the latest Big investment’s that start's in the 1991.

 4-5 hours of flight from Europe we have an amazing transformation of a desert.

Ladies and gentleman let me introduce to you the miracle of the Petrodollars.

BEFORE 1991

AFTER 2012

Did you recognize the City i am talking about ???

OF course is Dubai in the UNITED ARAB EMIRATES

In 1993, the city has 167 hotels with 9,383 rooms, while the number shot up to 272 hotels and doubled the number of rooms to 23,170 in 2002. In 2005 it increased to 28,999 rooms. In 2008 the hotel rooms jumped to 43,419 with 6,105,813 hotel guests with 70 percent occupancy rate. In 2009 the hotel rooms increased to 58,188 and in 2010 it jumped to 67,369 rooms an increase of 9,181 rooms in one year due to the massive rise in visitor arrivals. Dubai hosted a record 10 million visitors in 2012, an increase 9.3 % from last year.

So you think that I’m going to talk about DUBAI growth of the tourism ?!

You are WRONG WRONG WRONG WRONG

Everybody talk's about this and is not interesting anymore...

At least not for me ;) 

I am going to talk you about a place in BULGARIA

THE NEW (LOW COST)  IBIZA!!!

Guys let's pack the luggage and go to SUNNY BEACH BULGARIA...

And everybody is staring at me... Like they want to say , we confirm that Klement is officially crazy.

Didn’t you heard about Sunny Beach BULGARIA ?! 

OK OK don't worry , now i am going to tell you about it...

6 hours of bus from SOFIA the Bulgarian capital , we find on the Black Sea Sunny Beach the new IBIZA of east Europe. Unfortunately we don't have a direct flight connection to Burgas the nearest airport ( 35 km away) from the location.

But is this going to stop us ?! 

No wayyyyyyyyyyyyyyyyyy

Just before you see the sea from the road , in the middle of nowhere with abandoned house and fields, you start to see a colorful world, with semi nude girls and boys , and the high music non-stop from the 30 discotheque of the Location.

It's a city that don’t exist , And that you can find life just in the 3 month of summer. In the street's you can see just young people from 15 to 23 year's old.

The tourism is growing year to year, almost all from Western Europe, more and more, the tour operator creates specific tour's to SUNNY BEACH.

No ''rest'' for everybody.

From the beach

To the Happy Hour 

A quick shower ;) 

Nice dressed, Hair Gel , Perfumes , Condoms , and ready for the PARTY!!!

And the main word here is PARTY

Party in the Discotheques that offer special night's with special guest's .

International guest's from the house and electronic music.

Big northern Europe names play at the console like Carl Cox, Loco Dice, Deep Dish, Armin Van Buuren, Tiesto etc.

Now SUNNY BEACH is becoming a usual place where they go and play during the summer tours.

BUT WHY?! 

HOW CAN A DESERT IN A FEW YEARS BECOME LIKE THIS ?! 

WHY EVERY NORTHEN EUROPE YOUNG WANT TO SPEND THEIR HOLIDAYS THERE ?! 

Ladies and gentleman let me introduce to you ''MR. Price''...

Everything there is LOW COST.

In Ibiza a entrance in a discotheque can cost to you 50 € or more, here you pay from 1,5 € to 3€. And 20 € for the Cacao beach the most famous one here...

But a drink cost to you just 3 € , an umbrella and 2 seat's in the beach just 4€ a day , dinner under 15 € .

The safety it's at max, every young it's controlled from the security before entrance in the disco...

Of course we miss the feeling of the Spanish Island the historical center, but here the young go just to have fun ... 

From Italy you can find a Tour Operator holiday for just 500 € for 10 day's in bed and breakfast, with flight included.

Cmon guys , just 50 euro a day , the price of the entrance at the Pacha Ibiza. ( witch is filled now days with plenty rich old-man from Russia ) 

We know that the young from 15 to 25 the budget for holiday is very low, and they don't want any comfort, just to have fun , so this is the perfect combination. 

The low cost of the labor in Bulgaria and the low cost of the Alcool is the perfect combination to build a teenager ''Mecca''.So if you have booked in IBIZA , you can still try Sunny Beach next year :D ...

So just one advice for the perfect Investiment : '' Find what people want , and give it to them '' 

So OPEN YOUR MIND 

See you ;) 

Klement Hasaj